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MAS Holdings Pvt Ltd, a global leader in apparel design and manufacturing with more than 99,000 employees and an annual turnover exceeding USD 2 billion, recognized that Industry 4.0 was about more than adopting new technologies. It was about reshaping their organizational DNA to be smarter, more agile, and more sustainable.
The vision was ambitious: connect factories, machinery, human resources, and supply chains into a fully integrated digital ecosystem powered by IoT, cloud, and AI. To make this vision real, MAS Holdings needed a partner who could blend research-driven design with enterprise-scale engineering while guiding cultural change across a workforce approaching 100,000 employees. That’s where we partnered to co-create Oxygen, a multi-year transformation initiative.
We began with empathy-driven research, engaging directly with stakeholders across the organization — from factory floor workers to global supply chain managers. These insights helped us uncover pain points and opportunities at every level, ensuring solutions would improve daily operations while aligning with long-term strategy.
With these foundations, we moved into co-creation workshops, where ideas were designed alongside MAS employees and leadership. This collaborative process ensured solutions were not just technically sound but also embraced by the people who would use them. It fostered ownership, creativity, and alignment across business and technology teams, creating a culture of innovation that extended beyond the project itself.
To turn vision into execution, we built a comprehensive digital transformation strategy supported by enterprise-grade architecture. Leveraging ReactJS, NestJS, MySQL, Redis, Apache Spark, and Azure IoT, we created a scalable backbone designed to integrate diverse systems and processes while delivering resilience, speed, and predictive capabilities.
Our engineering teams designed and deployed digital solutions that connected factories, supply chains, and human resources into one unified ecosystem. Real-time insights, automation, and predictive analytics were at the core, enabling smarter operations and faster decision-making. Over the course of more than four years, we remained embedded as MAS Holdings’ digital partner, driving continuous improvement through iterative builds, deployments, and scaling.
To turn vision into execution, we built a comprehensive digital transformation strategy supported by enterprise-grade architecture. Leveraging ReactJS, NestJS, MySQL, Redis, Apache Spark, and Azure IoT, we created a scalable backbone designed to integrate diverse systems and processes while delivering resilience, speed, and predictive capabilities.
Our engineering teams designed and deployed digital solutions that connected factories, supply chains, and human resources into one unified ecosystem. Real-time insights, automation, and predictive analytics were at the core, enabling smarter operations and faster decision-making. Over the course of more than four years, we remained embedded as MAS Holdings’ digital partner, driving continuous improvement through iterative builds, deployments, and scaling.
The impact of Oxygen has been transformative. MAS Holdings can now respond to global market shifts with greater agility, supported by digitally integrated operations that span from factory floors to international supply chains. Productivity has improved through automation and real-time insights, reducing inefficiencies while enhancing output across the organization.
The connected digital ecosystem has also brought unprecedented transparency and accountability, enabling leadership to make data-driven decisions with clarity and confidence. Beyond operations, Oxygen has nurtured a culture of innovation through user-centric design and co-creation, empowering employees to embrace change rather than resist it.
Perhaps most importantly, the initiative aligns technology with sustainability. By embedding efficiency and accountability, Oxygen has positioned MAS Holdings as a benchmark for Industry 4.0 in apparel manufacturing, proving that digital transformation can go hand in hand with responsible growth and future-readiness.
The impact of Oxygen has been transformative. MAS Holdings can now respond to global market shifts with greater agility, supported by digitally integrated operations that span from factory floors to international supply chains. Productivity has improved through automation and real-time insights, reducing inefficiencies while enhancing output across the organization.
The connected digital ecosystem has also brought unprecedented transparency and accountability, enabling leadership to make data-driven decisions with clarity and confidence. Beyond operations, Oxygen has nurtured a culture of innovation through user-centric design and co-creation, empowering employees to embrace change rather than resist it.
Perhaps most importantly, the initiative aligns technology with sustainability. By embedding efficiency and accountability, Oxygen has positioned MAS Holdings as a benchmark for Industry 4.0 in apparel manufacturing, proving that digital transformation can go hand in hand with responsible growth and future-readiness.