Mobile App Development

Why is it difficult to publish and app in the Apple App store ?

March 21, 2024
5 min
Tharindu Malawaraarachchi

The Apple App Store is home to millions of apps, a testament to the boundless creativity and innovation of the global developer community. Each day, numerous new apps are greenlit, enriching the digital landscapes. ย However, as any first-time developer can attest, navigating the app submission process can be a complex and daunting journey.

With some research, we understood that the most common complaint is about ๐—œ๐—ป-๐—”๐—ฝ๐—ฝ ๐—ฃ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ๐˜€ and also the frustration when it comes to getting their app approved for the App Store ย 

At Fcode Labs we develop apps across a wide range of industries everyday โ€” from internal organizational digitalization, and public SaaS solutions, to digital healthcare โ€” we have learned a few insights into the process.

Here are a few key tips and best practices that we have derived from our extensive experience. Hopefully, it'll transform this seemingly cumbersome process into a rewarding experience for you.

Remember, your first App Store submission is not the destination, but the beginning of a journey towards creating an app that can truly make a difference.


Key Tips:

1. Master the Guidelines: The App Store Review Guidelines are your bible. Treat them with the respect they deserve! Read, understand, and internalize them to avoid unnecessary roadblocks.

2. IAP Demystified: In-app purchases can be tricky but donโ€™t worry, we've created a separate section dedicated to simplifying the IAP process. Stay tuned for clear explanations and helpful resources.

3. Invest in a Winning Interface: Remember, first impressions matter. A captivating user interface (UI) and intuitive user experience (UX) are crucial for app success. Invest in design that engages and delights users. Always remember to follow Apple's Human Interface Guidelines. ย 

4. Secure Your Foundation: Don't wait until the last minute! Craft a robust privacy policy and user agreement early on. These documents build trust and ensure a smooth launch.

5. Speak Apple's Language: App reviewers manually test your app, so clear communication is key. In your App Review Notes, provide precise explanations as to what your app does. ย 

6. Target the Right Audience: Age ratings carry significant weight. Inaccurate ratings can hurt your visibility or even get your app rejected. Consult the relevant guidelines and choose wisely.

7. Showcase Your Brilliance: Don't underestimate the power of visuals! Compelling screenshots and app previews accurately showcasing your app's functionality are essential to grab attention.

Remember: Your first App Store submission is just the beginning of your app's journey. With these tips and Fcode Labs' expertise by your side, you're well on your way to creating an app that truly makes a difference!



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